At the centre of every app is a novel idea with the power to revolutionise its intended users’ lives. Too many well-meaning business owners have wasted time, effort, and resources developing a product only to learn years later that they …

At the centre of every app is a novel idea with the power to revolutionise its intended users’ lives. Too many well-meaning business owners have wasted time, effort, and resources developing a product only to learn years later that they …