The practice of appeasing the algorithm to improve your brand’s search page ranks has never been more critical for companies to grasp than it is now. So, here are my Top 3 SEO Trends to Watch in 2023 for improved ranking and exposure.
1. TikTok SEO is not going away.
TikTok is a mobile application that allows users to create 15-second video snippets. TikTok eclipsed Instagram as the world’s most popular app for sharing images and videos in 2019. According to a recent analysis, TikTok has over 1 billion active users in 154 countries as of 2023.
With more than 60% of TikTok users being Gen Z, younger users are increasingly turning to TikTok for discovery rather than Google. With so much attention focused on TikTok, it’s no surprise that professional SEO marketers are taking note. And with the appropriate techniques, you can use the TikTok craze to increase organic search traffic and send leads to your website.
2. Artificial intelligence in marketing is here to stay.
Today, artificial intelligence is one of the hottest issues in marketing. AI can be used in various marketing strategies, including chatbots for customer care, email automation, and website personalisation.
According to a recent report, the market for artificial intelligence (AI) being used in marketing, was worth 15.84 billion US dollars in 2021. According to the research, the value will rise to more than 107.5 billion by 2028.
We’ve already said it, but AI marketing has some substantial benefits. With the rise of additional AI tools, it’s safe to say AI in marketing isn’t going away.
3. Content remains king.
Sure, we can delve into the dark corners of the data all day, but we wouldn’t have data to examine if we didn’t create content for an audience to consume. Up-to-date content and good quality are essential for SEO, but it does not end there. Using photos, videos, infographics, and other media to attract traffic and make your site more user-friendly will increase engagement and accessibility.
What should search-engine-optimised content contain?
SEO-optimised content appears to be fresh, quality information that answers readers’ problems or provides the solutions they seek. So, if your audience is interested in the newest bitcoin news, feature bitcoin-related inquiries prominently on your website.
High-quality content that addresses user intent and experience is critical to providing your audience with a positive online experience. It eventually contributes to your audience’s overall experience with your brand.
Google’s search algorithm is attracted to your site when you constantly update your website with new, high-quality material that provides value to users.
Marketers can also benefit from the power of video content. You cannot disagree that video is more compelling than text and images. According to research, 53% of respondents desire more video content in the future.
A captivating video on your website can entice visitors to stay longer, which Google rewards with higher search ranks. In addition, the video provides an excellent opportunity to use YouTube to market your business.